Our Story
Bangin' Churros is a one of a kind establishment that is always on the go and open 24/7. The local food truck that is bursting with delicious flavors, throughout each 3-4 hours they end up in a new location with different specials making it a one of a yeehaw kind of deal!
The Mission
At Bangin' Churros, We provide the most quality of treats while being innovative about our recipes that come only once. Follow us on social media to see where we're heading because you never know where we'll end up next.
USP
Bangin' Churros is the only food truck traveling locally 24/7 with the social impact on unique flavors!
Tagline
Bangin' with Flavor!
Brand Voice
Bangin' Churros voice is based off western and hispanic culture with a twist of the present, we here at Bangin' Churros want to bring that authenticity to our churros with the variety of our flavors.
Audience
Bangin' Churros is ment for all ages! May it be late at night snack or a breakfast of choice we're always here for you!
Logo
The logo design was based off fireworks, hispanic culture and western culture. The mix of these elements bring the logo to life with full deliciousness!
Color Palette
The color palette was inspired by the enriching flavors of possibility and the name of common known firework design...examples include "Brocade", "Pearl", "Pistil" ...etc.
Typography
The display type was chosen based of western inspiration while the secondary type was chosen with having a very dense and bold san serif to balance in order to be more readable.
Food Truck
Instagram Promotion
Through this promotion I wanted to convey the excitement but explosion of yummy flavors that you can't get anywhere else!
Facebook Promotion
With Facebook being a main social media for most users, Bangin' Churros takes advantage of it by posting daily specials and location at all times since this local food truck is 24 hours and always on the move keeping up to date with social media is HUGE.
The Menu
The menu will be displayed on a chalkboard sandwich board that can be updated daily or weekly with changes in product and shows general prices but there will also be laminated menu for everyday items that contain customer favorites and depending on the flavor they pick the price will vary.
Packaging
The packaging for this project is for easy on-the-go access. The churro cone with a wax paper middle for less mess and a choice of a dipping sauce container from choices of "Toasted Marshmallow", "Outlaw Chocolate" and "Caramole" which is Spanish for caramel.
